{look} project

I had the privilege this year again of designing the look (for lack of a better turn) for the PDYM Student Leadership Conference. The theme this year is LOOK so we created an overarching {look} brand and then seven feature images for each general session that has a LOOK theme to it... as the sessions roll out over the week I will post the feature image for each.
What we did with each feature image is print up a postcard for each, enough for all the students attending.. then at the end of the session they have a chance to respond to the message by writing a postcard to themselves. As they leave the session we have a mailbox they can put them in and over the coming months we will mail the postcards as a reminder of the lessons they learned and a reminder of their conference experience!