Why a logo should cost more than your lunch.

I read this over at graphicdesignblog.co.uk and thought it was a great article. I tweaked the verbiage slightly to make it relevant to your ministry, but props to Tara from Graphic Design Blog for this article.


Why should a logo cost more than your lunch?

1 - A logo is the very first impression people get of your church:
Before a potential parishioner even walks through your church door, your logo is a representation of your ministry. It can make a ministry appear large, small (whether it really is or not) fun, serious, professional…

2 - A logo needs longevity:
Once a logo is designed it will represent your ministry for many years.

3 - A logo needs to be original:
A logo should be designed specifically for your ministry. A cheap “generic logo” may not reflect your ministry’s values. A cheap logo may also use clip art which could end up being used by another company or ministry.

4 - A logo should look professional:
You wouldn’t take a potential date to MacDonalds for lunch, in effect this is what is being done with a cheap logo. A logo should give your ministry a professional image, appropriate to its needs.

5 - A logo should reflect the time and thought gone in to designing it:
One of the problems here is that people don’t always realise the amount work that goes into a professionally designed logo:
The research - even if the budget is quite small I would expect at the very least to research other similar ministries as far as demographics, and how they present themselves
The brainstorming of ideas
The 4 or 5 logo options worked up on the computer
The amends, tweaking and further amends

6 - A logo is the starting point of your whole image:
The colors, typography, and style of a logo will often dictate the overall look of the rest of your ministry's literature and multimedia.