26.9.07

food for thought - sao paulo advertising


Not sure if you have heard about this or not, back in December, 2006, the mayor of the 11-million-person Brazilian city of Sao Paulo banned all outdoor billboard advertising, citing advertisers' unwillingness to comply with the city's rules on what sort of billboards can be placed where. Now the rule is in effect, and Flickr user Tony de Marco has documented the eerie sight of a city stripped bare of commercial visuals.
You can read more about this by clicking here


Bringing this story home, what do you think would happen to your church or ministry here in the States if a law like this came into effect? Would it be a good or bad thing for your ministry? Does your ministry rely on "marketing" too much, or are you proud to say your best marketing is word-of-mouth and changed-lives?!

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